Low-cost international mobile communications provider Lebara Mobile has announced a new sub-brand in the UK called Lebara Money, targeted at ethnic minority customers. The first product to be introduced through Lebara Money is the new Lebara Prepaid Mastercard. Developed in co-operation with MasterCard and Newcastle Building Society, this will allow customers to send money overseas.
It will be targeted at key payment destination countries, including Nigeria, Ghana, the Philippines, China and Eastern Europe. It offers a two-card facility to provide the sender and receiver more control and security, card-to-card sending and withdrawals, and money loading. The money is loaded onto the UK-based card and then transferred to the beneficiary's card. The two linked cards can be purchased for GBP 14.90. The Lebara Prepaid MasterCard gives customers without direct access to a UK bank account to use direct payment and cash loading at over 30,000 Paypoints and Post Office branches across the country. Application forms for the Lebara Prepaid MasterCard will be available online at www.lebara-money.co.uk.
Launched in 2001, Lebara has steadily positioned itself as one of the most innovative MVNOs with an aggressive, highly strategic and community tailored marketing approach. Serving nine ethnic corridors including the 2.5 million strong south Asian community as well as the African and Caribbean, Chinese, Filipino and Eastern European communities in the UK, Lebara has defied the recession and maintained a steady growth thanks to its powerful community based campaigns.
Ratheesan Yoganathan, CEO of Lebara said of the move: "Lebara made making calls home easy, efficient and affordable. We want to offer customers the same high level of service and peace of mind when they send their hard earned money home. Working with NBS and MasterCard a leader in the global remittance field will ensure that this is exactly what they get at all times."
The global remittance industry is one of the few sectors that has defied the current recession and is estimated to be worth GBP 500 billion globally. The UK is one of the top 10 remittance-originating countries worldwide, with approximately GBP 2.4 billion recorded outward remittances annually from the UK to the developing world.
It will be targeted at key payment destination countries, including Nigeria, Ghana, the Philippines, China and Eastern Europe. It offers a two-card facility to provide the sender and receiver more control and security, card-to-card sending and withdrawals, and money loading. The money is loaded onto the UK-based card and then transferred to the beneficiary's card. The two linked cards can be purchased for GBP 14.90. The Lebara Prepaid MasterCard gives customers without direct access to a UK bank account to use direct payment and cash loading at over 30,000 Paypoints and Post Office branches across the country. Application forms for the Lebara Prepaid MasterCard will be available online at www.lebara-money.co.uk.
Launched in 2001, Lebara has steadily positioned itself as one of the most innovative MVNOs with an aggressive, highly strategic and community tailored marketing approach. Serving nine ethnic corridors including the 2.5 million strong south Asian community as well as the African and Caribbean, Chinese, Filipino and Eastern European communities in the UK, Lebara has defied the recession and maintained a steady growth thanks to its powerful community based campaigns.
Ratheesan Yoganathan, CEO of Lebara said of the move: "Lebara made making calls home easy, efficient and affordable. We want to offer customers the same high level of service and peace of mind when they send their hard earned money home. Working with NBS and MasterCard a leader in the global remittance field will ensure that this is exactly what they get at all times."
The global remittance industry is one of the few sectors that has defied the current recession and is estimated to be worth GBP 500 billion globally. The UK is one of the top 10 remittance-originating countries worldwide, with approximately GBP 2.4 billion recorded outward remittances annually from the UK to the developing world.
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