Omatek to use StyleMe concept to kick-start market

Despite its current poor form in the local PC industry of late, one of the earliest indigenous PC brands in Nigeria, Omatek® is set to make an aggressive comeback in a market that is currently dominated by its more successful rival, Zinox. In its new strategy to win back the market, Omatek has announced the launch of its StyleMe laptop design concept in Lagos.

The company has introduced ‘Style Me’ as a new range of artistic cover designs for its Smartbook and desktop casings, explaining that it complements their e-learning initiative that has been existing. The new cover designs makes it possible to customize smartbooks covers and desktop casings from a wide array of choices. At the introduction, done in Lagos Nigeria and Accra Ghana, Omatek also introduced other products including the new 11.6 inch notebook with Pine processor for fast booting and the 15.6 inch laptops with a sleek and glossy cover finishing.

“Style Me is suitable for students, teachers, lecturers and distant learning studies as well as top executives who wish to express a unique style will also find the colourful Omatek style me computer designs attractive,” Mrs. Florence Seriki, Group Managing Director and Founder of the company, stated at a media launch for the concept. Her words: “With the new Omatek ‘Style Me’ concept, Omatek smartbooks and desktops now have a unique outlook and can identify with the lifestyle of individual customers who had the opportunity to choose different characters ranging from sports-favourite football clubs, love symbols, cartoon characters for children, music icons, personal photographs or whatever gives them pleasure as cover designs on the Omatek eight and 10 inch smart books as well as desktop casings.”

Although Omatek has been known across the west African region because of their aggressive marketing drive, the brand is still an unknown quantity when it comes to verifiable sales data. As confirmed by IDC, Zinox remains the number one PC brand in Nigeria based on the sales data released to the public. Stakeholders have continued to wonder why Omatek cannot release the true state of its PC shipments as is obtainable in the industry globally. This attitude is probably one of the reasons why the company, which went public three years ago, has been faced with suspensions from the Nigerian Stock Exchange due to poor corporate governance.

With its current new marketing approach, which is supposed to appeal to the young and young at heart users, Omatek may have woken from its self-induced slumber that made it to lose out in the recent hotly contested race for the Nigerian Independent National Electoral Commission (INEC) direct-data-capturing (DDC) machine contract.