HP has announced it has delivered an HP AppSystem
for the SAP HANA® database and related services to T-Mobile USA, Inc., helping
the wireless provider shorten the time required to analyze information from
more than one week to less than a day.
T-Mobile, the U.S. wireless operation of Deutsche
Telekom AG, provides more than 33 million mobile customers with customized
wireless plans, depending on smartphone and data needs. It conducts highly
targeted customer communications about mobile phone services and offers, but
its previous analytics solution was too complex and could not track customer
offers in a timely way.
The solution -- built on HP Converged Infrastructure
in collaboration with SAP AG and deployed in just two weeks -- enhances
T-Mobile's ability to deliver targeted marketing campaigns to customers by
transforming the way it delivers, manages and measures its wireless plan
offers.
HP AppSystems for SAP HANA is a portfolio of
solutions that are preconfigured with HP Services to address the varying needs
of customer-database environments. The portfolio includes HP ProLiant servers,
HP Storage and HP Networking. Together, HP and SAP offer customers high
availability and storage capacity for mission-critical workloads running SAP
application software.
"T-Mobile wanted to accelerate the timing and
precision of our marketing campaigns to increase customer and shareholder
value," said Erez Yarkoni, chief information officer, T-Mobile US, Inc.
"We selected SAP HANA running on HP Converged Infrastructure to achieve
this result."
To assist T-Mobile in the implementation and
configuration of an HP AppSystem for SAP HANA, HP provided services to
preintegrate the hardware and software, on-site startup for quick integration
into T-Mobile's environment, and support services.
"T-Mobile needed faster and better customer
insight from its varied data systems," said Paul Miller, vice president,
Converged Systems, HP. "HP and SAP quickly delivered a turnkey solution
that provides simplicity, performance and faster time to value."
"SAP, in cooperation with HP, worked to support
the creation and delivery of a unique and differentiated customer-tracking
solution for T-Mobile," said Steve Lucas, executive vice president and
general manager, Global Database and Technology, SAP. "With SAP HANA,
T-Mobile can more effectively track its marketing campaigns' success."
In a related development, HP on Monday lost a battle
with the U.S. Internal Revenue Service for more than $190 million in tax
refunds tied to a Dutch tax shelter designed by the derivatives arm of American
International Group. The ruling turns a spotlight on an aggressive tax-cutting
strategy created last decade by AIG Financial Products and bankrolled by
several European banks.
The strategy involved trading derivatives with the
aim of generating capital losses and foreign tax credits for large
corporations, like HP, which then used them to try to lower their U.S. tax
bills. Judge Joseph Goeke of United States Tax Court in Washington, D.C., ruled
against HP, which had sued the IRS in 2009 seeking the refunds.
The strategy, broadly known as a foreign tax credit
generator, involves complex investments by large U.S. companies in foreign
entities, typically in low-tax jurisdictions. The companies claim on their U.S.
tax returns offsetting, or tax-lowering, credits for payments they make or owe
to foreign tax authorities on the investments.
The IRS contends that many foreign tax credit
generators lack economic substance and are engineered to create artificial
financial benefits that are not valid for IRS deductions. The IRS outlawed many
foreign tax credit generators around 2007. An IRS spokeswoman declined to
comment on the HP ruling. The AIG-FP strategy used by HP involved a Dutch
entity, called Foppingadreef that was created by AIG-FP in 1996 and funded by
Dutch bank ABN-Amro.
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