Monday, December 17, 2012

Buzz as Samsung seeks to rock camera market with Galaxy Camera...and S3 mini


Two hot products, namely Samsung Galaxy S3 Mini and Samsung Galaxy Camera, touted as the world's first truly connected camera, are expected to be available on the shelf by next week, Samsung execs said in at a breakfast meeting with newsmen in Lagos. Managing Director, Samsung Electronics West Africa (SEWA), Mr. Brovo Kim said: “Already, we have two brilliant products that will positively impact the market in 2013: namely, our Galaxy Camera which combines high performance photography functionality with the latest Android 4.1 platform, as well as the Samsung Galaxy S III Mini, which promises unending thrill for tech-savvy fashion leaders who desire a mobile device with maximum features in a compact, rounded package,” Kim said.
Samsung Business Head, Hand Held Products, Mr. Emmanouil Revmatas, Business Leader, Hand Held Products, Mr. Daesong Na and other Samsung officials took time to demo some of the features of the products to newsmen.
Galaxy Camera is touted as the world’s first connected camera. It connects directly to 3G and Wi-Fi networks, revolutionizing the way digital camera content is created and shared. It comes with Cloud support and group sharing apps, variable camera lenses and photo settings, editing tools and visual effects, full high definition video with slow-motion capability and a huge 4.8” high definition super clear touch display to view, edit and enjoy the images captured or recorded.
Also speaking at the breakfast meeting, Head, Corporate Marketing, Samsung Electronics, Donald Etim said, “In this new era of visual communication, the growth of social networks and the increasing dominance of smartphones and tablets, we are excited to introduce two innovative, cutting edge devices that will enable our consumers share their experiences through pictures and videos with much ease.”
Samsung’s new Galaxy Camera is a unique proposition – is it a phone, thanks to its 3G sim card, or a camera? The answer is clearly the latter, and in fact the 3G emphasis in the marketing is probably something of a red herring. Making phone calls is possible, but only after some serious fiddling. This is a fully connected camera, running Android, that makes uploading, sending and sharing photographs far easier than other models that demand you plug memory cards or cables into your computer.
Indeed, the 3G connectivity (a one-month 3 sim card is bundled) is probably nowhere near enough for sending the16MP images that the Galaxy Camera can take. With its 21x, 23mm zoom lens this is a serious camera, building on Samsung’s expertise in cameras and using Android. No doubt a 4G model will be along soon enough.
There are, of course, other Android cameras out there, including from Nikon, but it’s Samsung’s heritage with the OS that means it is able to offer a simple interface that has plenty of options easily available to more expert users. Sony, too, offers camera apps, but does not have the momentum of Google Android.
The Samsung camera AllShare, Share Shot application allows consumers to automatically save photos the instant they are taken and users can share at the same time as they shoot them. Users can also connect to a range of Galaxy devices including the Galaxy SIII and Galaxy Note II for effortless and automatic sharing of pictures across the Galaxy family.
The Galaxy S III mini on its part is Galaxy S III in a smaller package and more organic design. It is powered by Android 4.1 (Jelly Bean), the latest version of the world’s most popular smartphone operating system. Jelly Bean has fast, fluid and smooth graphics along with a new Google Search experience featuring Google Now.

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