Signal Alliance concludes Customer Week 2013

As part of the activities marking their annual customer appreciation week, Nigeria’s leading enterprise solutions and systems specialists Signal Alliance has embarked on various activities meant to show appreciation and commitment to their existing customer base. With visitations scheduled for her plethora of clients drawn from banking, insurance, manufacturing, aviation, energy and public sectors of the economy, the company once again has demonstrated its customer relationship abilities.

These activities, which started with visitations to some key customers of Signal Alliance has seen the company visiting the likes of Union Bank Plc., Mansard Insurance, Pan Ocean, Dangote group, Nigerian Breweries, Aero Contractors, etc, within the period of the Customer week.

Justifying the importance of this annual exercise, the managing director of Signal Alliance Collins Onuegbu explained that though information technology activities tends to eliminate the personal touch needed in business relationships, Signal Alliance devised this scheme to bring back the age long means of interacting with customers. “We can’t let machines rule everything in our life and that’s why we take out time to physically visit our esteemed customers and show them, as humans, that we appreciate doing business with them as well as reward them for sticking with us as preferred service provider” he said.

In addition to using these visits to appreciate their customers, which has taken a better part of the week, the company is also using the visitation to reward their customers by offering free services via Gift Vouchers to their customers. According to Desmond Omovie, the company’s head of branding and marketing communications, the Gift vouchers contain four specialized offers from Signal Alliance each worth at least US$3000.

He said: “We are offering them free services in either of Infrastructure Network Assessment, Unified Communications Pilot Assessment, Enterprise Cloud Readiness Assessment or SharePoint Deployment Planning Services”. Even though these services represent a profitable aspect of the business, Mr. Omovie believes that offering them free to their customers as part of the benefits of the customer week is another way Signal Alliance shows that retaining the goodwill and productivity of their customers far outweighs the financial gains in the business.

Reacting to the gesture on behalf of some of the customers of Signal Alliance, the Group Head IT of Union Bank PlcMr. Peter Iwegbu, thanked the management and staff of Signal Alliance for the visit and reiterated his appreciation of the professional relationship that exists between both companies.

Activities for the Customer Week rounded up with a visit to the Little Saints Orphanage in Lagos as well as a Breakfast Meeting with industry experts and customers of Signal Alliance in Lagos.