Friday, March 29, 2013

EMC, IBM dominate NetApp in Storage Market for Middle East and Africa

The Nigerian market has continued to drive the resurgence of the external storage market in the Middle East and Africa region, with impressive results that has seen EMC and IBM dominating in that market. The external storage market in the Middle East and Africa  (MEA) region suffered a year-on-year decline in the last quarter of 2012,  according  to  the  latest  data from International Data Corporation (IDC),  the  premier  global  provider  of  market  intelligence,  advisory services,  and events for the information technology, telecom, and consumer technology  markets.  Referencing its EMEA Quarterly Disk Storage Systems
Tracker, the research firm today announced that external storage revenue in the MEA region plummeted year on year in Q4 2012 to total $272 million, with terabyte capacity rising slightly by a modest 8% over the same period.
''The  decline  can be attributed to a considerable reduction in the number of  projects  in  the  MEA  region  involving  large-scale deployments when compared to previous years," says Swapna Subramani, senior research analyst at  IDC Middle East, Africa, and Turkey. "However, we remain bullish on the external  storage  trend  moving forward owing to the overall resilience of the  market,  which  will  be  bolstered  by  new  projects  and government initiatives in the health and education sectors."
In the Middle East, Saudi Arabia was the only country to register strong year-on-year growth, expanding 60% in Q4 2012. "This growth was driven by several projects in the Kingdom’s telecommunications and education sectors," says Subramani.
The UAE external storage market experienced a 3% year-on-year decline in revenue during Q4 2012, while in contrast Qatar posted modest growth of 9%, fueled by demand from the government and education sectors. "IDC expects to see further growth within the government, automotive, financial services, and petrochemicals sectors, among others in the region," says Subramani.
The   North   Africa  region  (including  Morocco,  Algeria,  and  Tunisia) experienced  a  continued  slump in Q4 2012 as a result of political unrest and  spiraling  inflation.  South Africa also faced a decline in Q4 2012 owing to the seasonal/cyclical trend of infrastructure uptake in the country.  Nigeria  was  the  bright spot within the African market, posting healthy  double-digit  growth  that  can  be  attributed  to  deals  in the financial   and  telecommunications  sectors.  ‘‘Enterprise deals in key verticals will continue  to  play a pivotal role in shaping trends in the African storage market,'' says Subramani.
From  a  protocol perspective, Infiniband once again experienced tremendous year-on-year growth. Telecom-industry investments helped drive double-digit growth for NAS and DAS protocols, while RAID dominated redundancy with over 99% share  of  all shipped models. Mid-range devices dominated the storage class with over 58% share of external storage devices.
From a vendor perspective, EMC retained its top spot in the market with over 48% share on the back of sizeable projects in Saudi Arabia, the UAE, Qatar, and Nigeria.  IBM secured second place with just over 14% share, although the vendor suffered a decline in revenue year on year. Netapp placed third with just over 10% share, while HP followed closely behind with just under 10% share of the MEA market. Dell witnessed a stark decline in revenue with 4% share in the last quarter of 2012.
IDC’s EMEA Quarterly Disk Storage Systems Tracker provides timely market information on the disk storage systems market in Western Europe, Central and Eastern Europe (CEE), and the Middle East and Africa. Markets can be measured in terms of new storage capacity shipped, factory value, and end-user value of shipments. The tracker provides insight into the impact of market changes, key trends, and the results of vendors' new product, marketing, and channel activities.

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