Thursday, August 1, 2013

LazySuzy Takes Center Stage at IBC

Matthews Studio Equipment, manufacturer of specialized support for the entertainment industry announces that their “Black Diamond Award” (NAB 2013) winning LazySuzy, created by Montreal-based Gaffer Alex Amyot, will be a key player in MSE’s IBC 2013 lineup.
LazySuzy, which was first used on the hit Showtime series, Ray Donovan, is an articulated camera platform, that does what it was designed for – make shots move better, easier, faster and smoother.
“When Alex brought us the prototype of LazySuzy, we immediately realized the value for the camera operator,” says Robert Kulesh, V.P. of Advertising and Marketing at MSE. “When Tyler Phillips took it out on a test run, the camera crew quickly realized it would be a must-have for every kind of production.”
That’s because LazySuzy provides mobility through the use of an articulated double-swivel platform. It allows the user to place the camera anywhere within a 25” diameter circle without having to reposition the dolly, tripod, or car mount rig. The camera can be secured firmly for traveling shots, process trailers, or lock-off shots with a series of strategically placed tapped holes. It supports camera packages up to 70lbs (30kg).
Creator Alex Amyot says the thought behind LazySuzy’s simplicity came about because he “saw a need and went about finding a way to fill it. The reaction of our first camera crews to their hands-on experience showed me (and Matthews) we were on the right track. Not only has LazySuzy been recognized by the NAB awards panel, it is fast becoming the go-to support on productions around the world.”
LazySuzy is now available internationally through Matthews Studio Equipment authorized resellers. Suzy, and other Matthews Studio Equipment products, Technology That Complements Your Imagination, can be seen at Booth 11-G71, at IBC 2013 Amsterdam, September 12th-17th.
MSE is a 43-year-old manufacturer of industry-specialized hardware, camera and lighting support. Its equipment is being used on entertainment productions and in major studios in over 70 countries around the world. The company has been honored with the Presidential “E” Award for outstanding contributions to growing U.S. exports, strengthening the economy and creating American jobs. The MATTHEWS MAX MENACE ARM recently won designer Richard Mall an Academy Award©. MSE is the exclusive distributor of the FLOATCAM products throughout Asia and the Americas.

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