Tecno Mobile
has introduced the Phantom A3 android smartphone in Nigeria. It comes with 500
MB of free data per month for 12 months from Etisalat Nigeria. It is an
upgraded version of the Techno Phantom A+, which came out a few months ago. The
Phantom A3 has a sleek body and bigger screen than that of its predecessor; it
comes with 6-inch HD touchscreen, 4.2 Android operating system, and 3.75g
network capability, with a 1.5 GHz quad core processor. It is equipped with 16
GB ROM plus 1 GB RAM, a 13 megapixel rear camera and 8 megapixel front camera.
It also comes
as an upgraded version of the Phantom A+ with a dual SIM capability, bigger HD
touch screen at 6-inches and a much slimmer body at 8.4mm. Arif Chowdhury, vice president of Tecno
Group, said: “The device is designed with a passion to give everybody access to
innovation and its affordable for everyone. It is part of Tecno’s unwavering
effort in expanding its offering.”
The device
also comes preloaded with the BlackBerry messaging service BBM which is available
through a new partnership with BlackBerry, allowing Tecno devices to come
preloaded with the application.
“Most people
now access the internet through their mobile phones as opposed to PCs. We will
be launching more internet series mobile phones to serve the growing demand of
our customers,” said Chowdhury. The Phantom AIII will be available to customers
in the country with free monthly data of 500MB for a period of 12 months on
purchase and is being made available by Etisalat Nigeria.
It is note worthy
that Tecno came into the Nigerian market with a goal to reduce the entry
barrier, making accessibility possible for the lower cadre of the society. They
offered mobile devices that function like other tech-enabled phones and can
even receive broadcast signal for radio and television.
This
definitely increased the number of phone users and SIM subscriptions since some
of the phones came with a dual SIM option. The story doesn’t end there.
Although Tecno is arguably the preferred mobile device of the masses, it isn’t
the toast of metropolitan actors who define style and acceptable elements of
social aesthetics with the type of mobile device you clutch.