With
the year just picking up, its already a certainty that its still
going to be another Tablet-year,
owing to the constant shedding of marketshare in the PC zone. After
recovering from a slump at the tail end of Q3 2015, the Tablet giants
are once again ready for war. With so much focus on building even
more powerful products to displace conventional Laptops from the
hands of the upwardly mobile user as well as the social-savvy, the
likes of Google, Apple, and Microsoft are expected to use 2016 to
settle scores.
Though
this market had belonged to Android and iOS since inception, a lot
may happen between now and the next couple of years. Windows
10 may finally be the push Microsoft needs to establish itself as a
key player in tablets. A new report from Strategy Analytics recently
predicted that by 2019, Windows will be running on 18 percent of
tablets globally, nearly doubling its current 10 percent market
share.
The report claims that 2015 has been the year that
Microsoft finally got it right on tablets. It's been a long road from
Windows 8, which merged tablet and desktop interfaces in a
less-than-convincing way. Windows 10, with features like the
Continuum interface switcher, may be the push the system needs to
cement itself in the tablet space.
IOS is expected to claim 23 percent of the market in
2019, increasing market share by one percentage point. The big loser
in the shift will be Android, whose current 68 percent share will be
eroded to 59 percent towards the end of the decade. “Windows Tablet
market share has dwindled in the mid-single digit range for the last
few years but Windows devices now run the gamut from 2-in-1 Tablets
from E-Fun in the U.S. starting at $139 retail, to Microsoft’s
Surface Book starting at $1499 retail," said Eric Smith, senior
analyst at Strategy Analytics.
One of the key factors that will swing it to Windows
will probably be the sudden interest from the business sector,
hitherto occupied exclusively by Apple. While Android has found
strength in its low-tier offerings, Apple has positioned itself
towards capturing the high end with the new iPad Pro, aiming at the
enterprise customer and graphics pros. Windows, on the other hand, is
opting for a more balanced approach with a combination of value and
premium offerings.
The Surface Book, one of Microsoft's newest
additions to the 2-in-1 hybrid space, looks like a traditional
laptop, but can detach to form a tablet at a moment's notice. The
company poured resources into addressing the finer details like the
hinge, and its asking price means Microsoft is clearly aiming for the
high end.
But even before the Surface Book was announced,
analysts had been predicting a major increase in Windows tablet
marketshare. An August report from IDC pointed to the release of the
2-in-1-friendly Windows 10 as a driver of growth, with its 8.4
percent market share estimated to grow to 17.5 percent by 2019.
From a 6.55% level in the market in 2013, Amazon has
continued to rise with its Kindle brand in the Tablet market. Its
currently rated very highly in the market and may improve on its
rating this year, especially at the detriment of Android. Packing a
punch in the area of E-books, Movies and social apps, Kindle deserves
a place among the big players. So using the reviews of Cnet, PC
World, Forbes and TBR analytics, here's our pick of the best products
from the four major platforms in 2016:
Google Pixel C:
The Good The Google Pixel C has a
slim, compact aluminum build that feels sturdy. Its optional
Bluetooth keyboard is equally solid and doubles as the tablet's cover
and it has a powerful, long-running battery. The tablet runs the
latest version of Android and its performance is lightning fast. The
screen is sharp, bright and colorful, and gaming graphics look
stellar.
The Bad It's a bit heavy when
attached to the keyboard (which is sold separately). Big-name apps
and games still tend to hit iOS before Android.
The Pixel C starts at $500 and has a high-end
design, spectacular screen, fast performance and long-lasting
battery. But with interest in Android tablets decreasing more and
more every year, Google's best effort at a high-end tablet may fall
upon deaf ears.
iPad Air 2:
The Good The iPad Air
2 has a great balance of size and weight. Crisp, bright display. iOS
9 runs perfectly, including split-screen apps.
The Bad Priced relatively high for
a tablet; single speaker isn't that loud compared to iPad Pro.
The Bottom
Line Apple's mid-range tablet is a year old, but it's still
the perfect mix of size and performance for nearly anyone.
It's rare to revisit a piece of tech
one year later and find it's still the best of the bunch. That's the
case with the iPad Air 2, a product that somehow seems better now
than it did in when it was first released in late 2014. And
here's the best part: the Air 2 is less expensive now. It can be
found on sale frequently, and if you can get the 64GB version at a
great price.
Microsoft Surface Pro 4:
The Good
The Surface Pro 4 fits a larger screen with a higher resolution into
a slightly slimmer body than last year's model. The pen and keyboard
cover are also improved, and this is one of the first mobile systems
shipping with Intel's latest processors.
The Bad Microsoft still refuses to
include the Type Cover keyboard by default, forcing a separate
purchase. Battery life still isn't enough for a full day.
The Bottom
Line A host of small refinements cements the Surface Pro 4's
position as the best-in-class Windows tablet -- so long as you're
prepared to pay extra for the required keyboard cover accessory.
The new Surface Pro 4 is Microsoft
taking a victory lap -- and a well-deserved one at that. After
three generations of pitching "a tablet that can replace your
laptop" -- with mixed success -- the formula has finally
clicked. The 2015 version of Microsoft's tablet adds the latest Intel
processors, a slightly larger screen (perfectly sized at 12.3 inches
with a just-right 3:2 aspect ratio), and a handful of hardware and
software tweaks, but doesn't radically change the DNA of its
predecessor, 2014's excellent Surface Pro 3 .
Amazon Fire HDX 8.9:
The Good The Amazon
Fire HDX 8.9 is the first tablet with Dolby Atmos audio-enhancing
technology and Amazon's item-identifying Firefly function. Its
user-friendly operating system includes Mayday instant customer
service, extensive parental controls and the ability to set up
individual profiles. It's still one of the lightest and slimmest
tablets around.
The Bad Amazon's curated app store
has far fewer apps and games than Google and iOS app stores. The
heavily modified OS leaves little room for customization and there's
no microSD card slot.
The Bottom
Line Impressive Amazon features and an outstanding display
make the the Fire HDX 8.9 one of the best and most affordable media
consumption tablets.
The Amazon Fire HDX 8.9 is one of the most
understated high-end tablets of the year. Though physically it's
virtually indiscernible from the 2013 model, it packs a more powerful
processor, an updated OS with more family-friendly functions, and
exclusive features like audio-enhancing Dolby Atmos and
item-recognition software, Firefly.
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