Tuesday, June 14, 2016

Canon Announces Grants to Help the Environment...readies the 5D Mark IV

To mark World Environment Day recently, the world’s leading imaging brand has announced applications are open for Canon’s 2016 Environmental Grants Program, with five grants of $5,000 worth of Canon equipment available to those who are working on a sustainability project or initiative.
Winners are selected based on the positive impact their project is having on the environment – sought across a number of categories, including community and schools (Australia), regional, education and community (New Zealand).
Canon Oceania sustainability manager Janet Leslie said they are in search of great ideas that are making an impact.
Canon is in search of great ideas that are making a positive impact, big or small, to our environment and the world we live in,” Leslie said.
To enter, groups simply need to share their ideas with us for the opportunity to receive in-kind support from Canon.”
The grants will be awarded across a number of categories:
  • Community or NFP Grant: An environmental project with significance to a local community or NFP group.
  • School Grant: An environmental project being run by a primary or secondary school.
  • Runner-up Grant ($1,000 AUD): An environmental project from either a school or community group making an environmental impact.
  • Regional Award: An environmental project with significance to a rural or regional area within New Zealand.
  • Education Award: An environmental project being run by a kindergarten, primary or secondary school or tertiary organisation, or group within the organisation, within New Zealand.
  • Community Award: An environmental project being run by a community group or organisation within New Zealand.
Canon Australia and Oceania managing director Yusuke Mizoguchi said the grants are in line with Canon’s philosophy.
Canon’s philosophy is ‘living and working together for the common good’ and we’re passionate about celebrating some of the great work happening all around us in our local community,” Mizoguchi said.
If you’re a community group or school that is making a difference, then we encourage you to apply if you think a grant would contribute to the success of your initiative.”
This is even as the company readies its latest 5D Mark IV, that could be unveiled in August. Canon’s EOS 5D series has been one of the company’s most successful DSLR range as far as professional cameras go. The Mark II and even the Mark III have been quite popular among DSLR users especially in the video department as they have been the choice of many independent as well as commercial film makers. Now we might see the brand new 5D as rumours are coming in that the Mark IV could arrive in a couple of months.
The rumours around the new fourth generation of the 5D say that a handful of photographers closely associated to Canon have already had the opportunity to test out the new camera before the company’s announcement, which will be somewhere in August this year. This kind of testing means that Canon has finalised on the hardware and is probably still working around the software.
Specifications of the camera have not been confirmed but the only information that we have right now is that the camera will yet again focus heavily on video capture.
The new 5D Mark IV could feature 4K recording as well as 1080p video at 120fps by utilising Canon’s new DIGIC 7 image processor. The only other DSLRs from Canon capable of 4K video recording are the high-end 1D X Mark II and the 1D C, which means that the 5D Mark IV will be one of the more affordable 4K video capable DSLRs, though we don’t expect a price tag of less than Rs 2,00,000 for the body only.

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