Tuesday, February 28, 2017

HTC announces Pricing and Availability of VIVE Tracker and Deluxe Audio Strap…braces for LG competition

HTC VIVE™, recognized by the industry as the leading Virtual Reality (VR) product, expanded its VR ecosystem by announcing pricing and availability dates for the Vive Tracker and Vive Deluxe Audio Strap.  The Vive Tracker, built to empower developers and accessory makers to make VR even more immersive, will be available on March 27 for developer purchase through Vive.com. The Vive Deluxe Audio Strap is also said to go on sale for pre-order on May 2, with expected delivery in June. Both products will be available for a suggested retail price of $99.99.
"We see an incredibly strong future for VR, and have created an entire ecosystem around Vive. The Vive ecosystem is evolving, adaptable and will continue to grow to drive the industry forward," said Daniel O'Brien, GM VR, US, HTC Vive. "The Vive Tracker is a key piece of that strategy and when paired with Vive technology and programs such as Viveport and Vive X, represents a significant opportunity for us and our partners to make the Vive ecosystem synonymous with the growth of VR." 
Vive will further expand the industry's leading VR ecosystem by allowing developers to bring real-world objects into VR and dramatically expand the capabilities to create even more amazing VR experiences. Vive has already received over 2,300 applications for the first 1,000 Vive Trackers. Applications crossed a wide spectrum of non-gaming applications of VR areas such as Education, Enterprise, Training, Health and Wellness and more. In fact, nearly 60% of applications were non-gaming or non-entertainment content.
"Building an object that can be tracked alongside the Vive can be complex," said Joe Ludwig of Valve. "But the Vive tracker makes tracking objects in VR so simple that anyone can do it. We're thrilled that HTC has developed this product and we're looking forward to seeing what people build."
But in a new twist in the virtual reality market, Valve has announced that South Korean electronics corporation LG will be producing a new VR headset for the SteamVR tracking system. A prototype of the head-mounted display will be shown at GDC this week, where LG will take feedback from developers before it settles on the design of commercial units.
"The LG HMD prototype is designed to deliver a high fidelity, next generation VR experience," reads Valve's press release. Back when the HTC Vive was announced, it appeared weird that and a little curious that the software and tracking technology were called SteamVR but the headset itself was branded HTC. But Valve's intentions soon became clear: to build tracking technology that other hardware companies can take advantage of, not to sell a single package like the Oculus Rift.

Pricing and other details will be announced at "a later date." Given that the headset is still in the prototype stage, so it could be a year or more off. Still, it's exciting that an HTC Vive and Oculus Rift competitor is emerging so soon. 

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