Leading Chinese mobile phone manufacturer Tecno
Mobile sales has reached 25 million devices, including 9 million smartphones in
2015, helping it to sustain the most "popular" brand status in
Africa.
Globally, it sold 60 million devices last year while
the sale of smart phones manufactured by the company increased by 40 percent. In
a statement was made by the firm while announcing the launching date of its
newest smartphone Camon X, the company disclosed that it also produces tablets
for the middle and high end market.
The smartphone is being launched today with Tecno
saying it will be made available to 41 countries across Africa, the Middle East
and Latin America promising a brighter, clearer and faster selfies than before.
Mohammed Hasseni Marketing Manager of Tecno Mobile
Ethiopia says with 25 percent share of Africa's phone market, it's confident
its newest offering will attract the eyes of prospective customers. Stephen Ha, General Manager of Tecno Mobile
explains the launch of Camon X Smartphone is part of a plan to sustain its most
popular brand status in Africa by utilizing easy-to-use new technology.
With Tecno already having two assembly lines in
Ethiopia, Africa's second most populous nation at around 100 million people it
already plans to expand its dominant share in Ethiopia's market. Mohammed
Belay, a government employee who has been using Tecno for a year, says the
affordable price of Tecno Smartphones is what attracted him to buy one
initially.
"Since then I've seen that my smartphone has a
good quality camera, is easy to receive and send applications, has long battery
life and charges fast," he remarked.
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