Partner Mobile, one of the Nigeria’s newest mobile
phone brands has launched PS 3 mobile phone into the market to celebrate its
one year anniversary in the Nigerian. PS 3 is said to be coming into the market
to consolidate on the innovative ingenuity of the brand following the success
of PS1 PS2 and PS Power.
The phone is an android OS 7.1 mobile phone that
comes with deca-core 2.6GHz processor. With a 5.5inch FHD IPS LCD, the phone
comes with an innovative dual 13MP back camera and an 8MP front camera. It has
a 3350Mah battery and comes with a RAM of 4GB and a ROM of 64GB.
Describing the performance of Partner Mobile brand
in the Nigerian market for the past twelve months, the Chief Operating Officer
of the company, Simon Klepper, said the brand has been successful despite the
challenging Nigerian economy, the decreasing value of Naira and political challenges.
Klepper attributed the success of the brand to true commitment and perseverance
shown by the company. He added that Partner Mobile in the coming years would
deeply penetrate the Nigerian market and also establish itself as a reputable
company in the country.
“Partner Mobile’s first year in the Nigerian market
has got to be viewed as a success. The last year has been a challenging one for
the whole of Nigeria with the current dwindling economy, the decreasing value
of the Naira and political change. For any company to launch itself under such
conditions it has to show true commitment and perseverance, Partner Mobile has
displayed these qualities,” Klepper said.
Also commenting on the company’s penetration into
the Nigerian market, Marketing Manager, Partner Mobile, Ifeoluwa
Akerele-Molokwu, said the brand name has been marketed to a large extent.
According to her, “Partner Mobile devices have been made to fit into every
social and economic class.”
She said: “We have our gadgets currently in major
stores across the country and we are still working towards reaching more
customers by partnering with other dealers.
“We have made available devices to fit into every
social and economic class and also putting into consideration the current
economic situation. Better said, we’ve got a Partner for everyone.”
Unveiling the marketing strategies deployed in
ensuring that many Nigerians became aware of Partner Mobile brand, the
marketing manager emphasised that they employed the strategy of pricing and
innovation, which is equally in line with their promise to release updates,
deliver the latest innovation and at affordable prices.
The firm, which entered the Nigerian market a year
ago, said all the logistics have been put in place to enable it commence the
production of features phone from quarter one (Q1), 2018.
Speaking in Lagos, at the weekend, the Technical
Partner, Partner Mobile, Shola Akintola, said the plant would be sited either
in Abeokuta or Lagos, saying all the component parts of the phone would be
manufactured in Nigeria. He however, identified the country’s erratic power
supply as a major disincentive to investment.
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