Kongapay effectively disrupts the ecommerce scene...signs up DSTV

At the recently held Nigeria Summit in Lagos, the Ag Chief Executive Officer of Konga.com, Shola Adekoya revealed how his company is using an innovation, KongaPay to tackle epayment issues to aid e-commerce ecosystem in Nigeria.

Despite barriers hindering electronic commerce growth in Nigeria and the rest of the world, the system has received significant attention in the country as buying goods online with smart devices is fast becoming an essential part of life for many people in Nigeria. This is even as absence of adequate basic infrastructural, socioeconomic factors, regulatory environment, trust, among others have combined to create a significant barrier in the adoption and growth of e-commerce in Nigeria.

Kongapay is an attempt to democratize card payments.

That is: by deeply integrating with all major banks, they get users to link their bank accounts to the payments platform just once. After that, paying for goods and services becomes a one-click affair. The money is moved from the users’ bank accounts into Konga’s accounts in whatever banks. Of course, this also means that making refunds for defective products will be a lot easier, since there’s no inter-bank red tape to deal with. Previously, the option was restricted to purchases on Konga.com, where they offered a 5% discount on every purchase as an incentive.

But speaking at the summit during a panel discussion on ‘Meeting the Needs of Consumers,’ Adekoya told the gathering that in contrary popular notion, buying online is cheaper. “When you shop on Konga, you can choose to pay securely in advance with KongaPay, with your ATM/Debit card, or on delivery with cash or POS.

With this system, the e-commerce giant has collaboration with banks and operators, by developing secure, flexible mobile financial platforms that help build an interconnected and transparent financial ecosystem. There is also an incentive for the buying public as by using KongaPay, each consumer gets a five percent discount on each and every purchase made on Konga.com.

Following up on this, Konga.com, and the country’s leading entertainment company, MultiChoice Nigeria, also announced a partnership for the provision of a new platform for making DStv and GOtv subscription payments. MultiChoice subscribers all over the country can now make their subscription payments using KongaPay, Konga’s online payment solution.

The announcement, which was made at a joint press conference held by the two companies in Lagos will allow customers using KongaPay to pay their DStv and GOtv subscriptions with ease.

Unlike other payment channels, the subscriber does not need to pay any processing charges or convenience fees. Payments can be conveniently made from any smartphone, computer, tablet or via the Konga mobile app.

KongaPay is a secure innovative solution that allows customers to perform one-click payments for their transactions. It was developed by Konga in partnership with leading Nigerian banks. With KongaPay, the inconvenience of entering debit card or bank token details to complete each transaction is eliminated.

While maintaining the highest security standards, KongaPay is also built to give instant refunds at the click of a button for goods or services that customers are dissatisfied with.

Commenting on the partnership, John Ugbe, the Managing Director of MultiChoice Nigeria, said: “MultiChoice is delighted that with this partnership we are further expanding the payment and accessibility platforms available to our customers”. He went on to say, “The inclusion of Konga in the suite of self-help options available to our customers, can only yield improved customer satisfaction, which is our key objective.”