At the recently held
Nigeria Summit in Lagos, the Ag Chief Executive Officer of Konga.com,
Shola Adekoya revealed how his company is using an innovation,
KongaPay to tackle epayment issues to aid e-commerce ecosystem in
Nigeria.
Despite barriers
hindering electronic commerce growth in Nigeria and the rest of the
world, the system has received significant attention in the country
as buying goods online with smart devices is fast becoming an
essential part of life for many people in Nigeria. This is even as
absence of adequate basic infrastructural, socioeconomic factors,
regulatory environment, trust, among others have combined to create a
significant barrier in the adoption and growth of e-commerce in
Nigeria.
Kongapay is an attempt to democratize card payments.
That is: by deeply integrating with all major banks,
they get users to link their bank accounts to the payments platform
just once. After that, paying for goods and services becomes a
one-click affair. The money is moved from the users’ bank accounts
into Konga’s accounts in whatever banks. Of course, this also means
that making refunds for defective products will be a lot easier,
since there’s no inter-bank red tape to deal with. Previously, the
option was restricted to purchases on Konga.com, where they offered a
5% discount on every purchase as an incentive.
But speaking at the
summit during a panel discussion on ‘Meeting the Needs of
Consumers,’ Adekoya told the gathering that in contrary popular
notion, buying online is cheaper. “When you shop on Konga, you can
choose to pay securely in advance with KongaPay, with your ATM/Debit
card, or on delivery with cash or POS.
With this system, the
e-commerce giant has collaboration with banks and operators, by
developing secure, flexible mobile financial platforms that help
build an interconnected and transparent financial ecosystem. There is
also an incentive for the buying public as by using KongaPay, each
consumer gets a five percent discount on each and every purchase made
on Konga.com.
Following up on this,
Konga.com, and the country’s leading entertainment company,
MultiChoice Nigeria, also announced a partnership for the provision
of a new platform for making DStv and GOtv subscription payments.
MultiChoice subscribers all over the country can now make their
subscription payments using KongaPay, Konga’s online payment
solution.
The announcement, which
was made at a joint press conference held by the two companies in
Lagos will allow customers using KongaPay to pay their DStv and GOtv
subscriptions with ease.
Unlike other payment
channels, the subscriber does not need to pay any processing charges
or convenience fees. Payments can be conveniently made from any
smartphone, computer, tablet or via the Konga mobile app.
KongaPay is a secure
innovative solution that allows customers to perform one-click
payments for their transactions. It was developed by Konga in
partnership with leading Nigerian banks. With KongaPay, the
inconvenience of entering debit card or bank token details to
complete each transaction is eliminated.
While maintaining the
highest security standards, KongaPay is also built to give instant
refunds at the click of a button for goods or services that customers
are dissatisfied with.
Commenting on the
partnership, John Ugbe, the Managing Director of MultiChoice Nigeria,
said: “MultiChoice is delighted that with this partnership we are
further expanding the payment and accessibility platforms available
to our customers”. He went on to say, “The inclusion of Konga in
the suite of self-help options available to our customers, can only
yield improved customer satisfaction, which is our key objective.”
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