Wednesday, April 5, 2017

The Surface Phone: Microsoft Prepares to Release the Beast!

Before the 2017 Mobile World Congress, the Microsoft Surface Phone has been speculated to show up in the said event. Regardless of no official announcements, many still hope that the said event is the best venue to introduce the new smartphone as the event is known for famous phone launches. Sadly, Microsoft did not make the anticipated launch of the new handset.
As of this moment, reports are stating the upcoming Microsoft Surface Phone will apparently defer until last quarter 2017. Clearly, the new handset will still need to wait for its powerful features, Windows 10 Creators Update. PCAdvisor predicts that the new handset will most likely come out in the forthcoming Microsoft's yearly event in October.
Supporters have been keeping a very close eye on Microsoft ever since the tech scene got word about the Surface Phone. The company’s Surface devices are never without rave reviews and the prospect of a smartphone joining the lineup has fans truly excited. Should it actually arrive, there is little doubt that the gadget will be Microsoft Corporation’s handset salvation. Surface devices are all shades of innovation and constantly build bridges between normal everyday products.
The smartphone market is truly immense and in this league of giants Microsoft is only a tiny player. If you are in possession of a smartphone, and who isn’t, chances are your device runs either Google’s Android or Apple iOS. Those in Eastern demographics and other developing regions could also be using Samsung’s Tizen OS or that of BlackBerry. Point is, Microsoft remains a distant runner up to all of these smartphone players. Although the Windows operating system is undeniably mature and widespread, it finds very little love when translated into phones.
The Lumia handsets that were taken off Nokia’s hands three years ago are thought to be on their way out. The acquisition is often referred to as multi-billion dollar write-off for Microsoft. The Windows operating system as a mobile platform is taking its time getting off the ground. Right now, analysts scarcely believe that it ever will.
The phone range continues to be held back by a lack of innovative services and popular apps. This renders the already struggling range of Windows Phones unfavorable among smartphone users. Microsoft’s phone business subsequently fell into the shadows, doomed to be taken back to the drawing board and re-approached.
Seeking to change all this is the widely talked about Surface Phone. Looking at the attraction of the Surface gadgets, adding a smartphone to the lineup could prove to be an excellent move for Microsoft. The products are all shades of innovations and seem to appeal to the world’s hunger for premium tech that defies ordinary conventions.
Microsoft Surface gadgets come as something fresh and new. They are renewed take on what personal and business gadgets should essentially offer. Whether buyers are in search of the ideal personal, creative or business PC, they needn’t look any further than the Surface Book, Surface Pro and Surface Studio to find a gadget that is capable of tasks beyond the capacity of conventional hardware.
Though Surface Phone rumors have been circulating for some time now, no one has settled on the product’s appearance. There have been a few exciting renderings, even a number of sourced design filings by Microsoft, although consensus continues to be in the wind. Back in January, sources spotted a patent filing from Microsoft. The design showed a smartphone with a foldable display, leading many to believe that is how the upcoming smartphone will appear.
There is a newer patent recently uncovered, showing multiple small screens that fold to form a seemless display. Patents are never a guarantee, but they do hint at ideas that a company is considering. That being said, many patents never actually make it to production, although we can be sure the Surface will defy smartphone conventions like the rest of the Surface range.
The Surface Phone will no doubt be a Windows phone. It should offer the latest and most innovative use of the Windows 10 Mobile operating system. The Elite x3 from HP is thought to be a massive hint at where Microsoft plans to take its next handset. HP’s device is a Windows phone, too, and comes as a near-perfect example of a smartphone with a PC-like capacity. Devices produced by MSFT’s leading partners paint a good idea of Satya Nadella’s mobile ambitions.
Nadella believes the “key in any momentum [Microsoft has] is that you have to have some amount of boldness in taking risk, and knowing that you are not always going to get it right.”

Looking ahead, it will be interesting to see how the company innovates on its approach to smartphones.

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